iHeartMedia Announced As Media Partner For the Victory Ride to Cure Cancer

Cary, NC [December 14, 2017] – The V Foundation for Cancer Research, a top-rated cancer research charity, is pleased to announce iHeartMedia as a media partner for the inaugural Victory Ride to Cure Cancer on May 19, 2018. The V Foundation announced the cycling event this fall at Jimmy V’s Osteria + Bar in downtown Raleigh with a live broadcast from Brian Taylor of iHeartMedia’s 100.7 WRDU.


“This is a fantastic partnership – the V Foundation, iHeartMedia and the three outstanding NCI-designated cancer centers in N.C.,” said Susan Braun, CEO of the V Foundation. “Teamwork is essential in the work to end cancer, and we are grateful to have such a committed partner in iHeartMedia. Together, through the Victory Ride, we’ll make great strides in funding the best cancer research.”


The Victory Ride will offer a variety of courses, suitable for all ages and levels of experience. Participants can choose from 30-, 60- or 100-mile routes, with a shorter family ride and virtual ride options available. Each route will begin and end on NC State’s Centennial Campus and take participants through Central North Carolina neighborhoods. Fundraising is tiered according to distance, with amounts ranging from $250 to $1,000. Proceeds will go to local cancer research at the Duke Cancer Institute, the UNC Lineberger Comprehensive Cancer Center and the Wake Forest Baptist Health Comprehensive Cancer Center, as well as cancer research nationwide. Partnering with iHeartMedia will raise awareness for these and other research endeavors by broadcasting information to Raleigh’s most popular iHeartMedia stations such as 106.1 FM, B93.9 and G105 leading up to the event.


“It’s an exciting time to partner with the V Foundation in their quest to achieve victory over cancer,” said iHeartMedia General Sales Manager Cassandra Roberts. “Our entire team is excited to ride for a cure towards cancer and work with the wonderful cancer centers in this region! I couldn’t think of a more exciting event to bring together the community and local cancer centers to raise money to achieve victory over cancer.”


The Victory Ride joins an impressive list of V Foundation Signature Events including, the Wine Celebration in Napa Valley, Calif., the Dick Vitale Gala in Sarasota, Fla., and Virginia Vine in Charlottesville, Va. These events combine to fund millions of dollars of cancer research each year. The V Foundation has proudly awarded more than $200 million for cutting-edge cancer research. The V Foundation holds a 4-star (highest) rating from Charity Navigator, America’s largest evaluator of charities, and is among the top 4% of cancer charities of all charities evaluated. The V Foundation is a GuideStar platinum-rated charity.


For more information about the Victory Ride to Cure Cancer, please visit www.thevictoryride.org. To become a corporate partner, contact Randy Karsten at [email protected]. Follow the Victory Ride on Facebook, Twitter and Instagram at @TheVictoryRide and through #TheVictoryRide and #MyVictory. For more information on the V Foundation for Cancer Research or to make a donation, please visit www.jimmyv.org.


About the V Foundation for Cancer Research

The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State basketball coach and ESPN commentator. Since 1993, the Foundation has funded more than $200 million in cancer research grants nationwide. Event proceeds benefit cancer research funded by the V Foundation.  The Foundation awards peer-reviewed grants through a competitive awards process strictly supervised by a Scientific Advisory Board. For more information on the V Foundation or to make a donation, please visit www.jimmyv.org.


About iHeartMedia, Inc.

iHeartMedia, Inc. (PINK: IHRT) is one of the leading global media and entertainment companies specializing in radio, digital, outdoor, mobile, live events, social and on-demand entertainment and information services for local communities and providing premier opportunities for advertisers. For more company information, visit iHeartMedia.com.




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