CBS 17, iHeartMedia-Raleigh and Spectrum News Team with the V Foundation for Cancer Research As Media Partners for the Victory Ride to Cure Cancer
Local Cycling Event Raises Nearly $500,000 for Cancer Research in First Two Years
Cary, NC [January 9, 2020] – The V Foundation for Cancer Research, a top-rated cancer research charity, is pleased to announce CBS 17, iHeartMedia-Raleigh and Spectrum News are media partners for the third annual Victory Ride to Cure Cancer, a one-day charity cycling event presented by Braswell Family Farms, on May 16, 2020.
“The V Foundation is a nationwide charity that is proud to call the Triangle home,” said Susan Braun, Chief Executive Officer of the V Foundation. “The Victory Ride allows us to bring together people in our hometown who share our passion for cancer research as a means to end cancer. We are grateful to our partners who help make the ride possible and to the three NCI designated comprehensive cancer centers in North Carolina for conducting the excellent research that we fund.”
The Victory Ride offers a scenic ride through Central North Carolina, beginning and ending on NC State University’s Centennial Campus. Four route options include 10-, 30-, 60- and 100-miles. Following the ride, participants will celebrate together with local breweries, food trucks and live music. All riders have a $250 fundraising minimum. One hundred percent of rider-raised funds benefits cancer research at Duke Cancer Institute, UNC Lineberger Comprehensive Cancer Center and the Wake Forest Baptist Health Comprehensive Cancer Center, as well as breakthrough cancer research nationwide.
Byron Grandy, Vice President and General Manager of CBS 17 says, “At CBS 17 our mission is to bring ‘Local News That Matters’ to our community. The ongoing support provided by the V Foundation for Cancer Research of the important research and treatment of cancer and cancer related illnesses being done here in our region clearly matters. We at CBS 17 are proud to be media partner for The Victory Ride.”
The Victory Ride offers a virtual ride option for those who prefer a stationary bike or cannot participate on May 16. The V Foundation and partners will host training rides and social activities. Riders also have the opportunity to join media partners’ teams.
“There is no greater honor as a broadcaster than to support noble causes that directly benefit the communities we serve,” said iHeartMedia Markets Group Market President, Alan Kirshbom. “The V Foundation has set a standard of excellence known around the world. It’s so cool to be able to do something so good in our backyard that will ultimately help millions of people. I invite everyone in the Triangle to dust off their bikes, invite their friends, and come out for the Victory Ride!”
“Spectrum News North Carolina is glad to support the V Foundation and to participate in the Victory Ride again this year,” said Spectrum Networks VP Michael Gautreau. “Delivering important stories and information about the local communities in which we serve is a vital part of what our networks do.”
In the first two years of the Victory Ride, riders have raised nearly $500,000 for cutting-edge cancer research. For more information about the Victory Ride to Cure Cancer, please visit thevictoryride.org. Follow the Victory Ride on Facebook, Twitter and Instagram at @TheVictoryRide.
About the V Foundation for Cancer Research
The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State University basketball coach and ESPN commentator. The Foundation has funded more than $250 million in cancer research grants nationwide. Event proceeds benefit cancer research funded by the V Foundation. The Foundation awards peer-reviewed grants through a competitive awards process strictly supervised by a Scientific Advisory Committee. For more information on the V Foundation or to make a donation, please visit www.v.org.
About CBS 17
WNCN/CBS17 is a Nexstar Media Group, Inc television station serving 23 counties in the central part of North Carolina from its studios in Raleigh. The station first signed on in 1988 as an independent station. On February 29, 2016, the station switched affiliations and became CBS 17 News. Nexstar completed several station acquisition transactions between 2010 and 2016, strategically assembling highly effective local broadcast and digital teams and a platform that delivers exceptional local content to inform and entertain viewers, while providing premium local advertising opportunities at scale for advertisers. The Company’s continued execution led to the 2016 purchase of 71 television stations and the digital media properties of Media General, which made Nexstar one of the country’s leading local media companies. Upon completion of its acquisition of Tribune Media in 2019, Nexstar became the largest local television broadcast and digital media company in the nation with a portfolio of 197 full power owned or serviced stations in 115 markets reaching approximately 63% of US television households. Today, as one of the most powerful and trusted voices in America, Nexstar remains true to its mission to uphold the public interest principles of localism, diversity and trust-worthy, unbiased broadcast journalism. At the same time, the Company continues to simultaneously raise its commitment to support the evolving needs and interests of the local viewers, hometown businesses and community organizations that it proudly serves each day.
About iHeartMedia, Inc.
iHeartMedia, Inc. (PINK: IHRT) is one of the leading global media and entertainment companies specializing in radio, digital, outdoor, mobile, live events, social and on-demand entertainment and information services for local communities and providing premier opportunities for advertisers. For more company information, visit iHeartMedia.com.
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